Stitch Fix is a digital personal styling brand designed for consumers who want convenience, personalization, and confidence without the time commitment of traditional shopping. By combining human stylists with data science and generative AI, Stitch Fix offers a hybrid retail experience that reflects how modern consumers want to shop. Using the MACE framework—Mastery, Accessibility, Cadence, and Ensnarement—along with a review of Stitch Fix’s digital channels, several key ins

If you’ve seen me on TikTok , you might know me from my usual intro: “Hi! I’m Sara, and I’m a Registered Dietitian.” Some people find it repetitive or even annoying, but for others, it immediately catches their attention. I decided to go back to school because I had reached a point in my career where the repetition in my work was limiting. As a dietitian, my focus had been very much at a micro level, but I realized I thrive when working at a macro level—shaping systems, str