How Keyword Strategy Drives Traffic + Where We Can Get Creative for Chewy One of the biggest things we realized while building out our keyword strategy for Chewy, Inc. is that the more specific the keyword, the more opportunity there is—not just for traffic, but for creativity. At first, we were looking at what we thought were the “obvious” Chewy keywords: Dog Food Cat Toys Pet Supplies These are high-volume, but they’re also crowded and not very differentiated. What surpris

As a team, reaching a consensus was straightforward. We bounced ideas off each other and collaborated throughout the process, which made it fun! It felt like solving a jigsaw puzzle or cracking a code to figure out what would work for this ad. I love solving puzzles—every morning, I do LinkedIn’s Sudoku and Zip because I believe it keeps my mind sharp. Using Meta Ads’ dropdown menus, we gained valuable insights into our target audience and how to maximize our limited $100 b

At first glance, Stitch Fix appears to be in a strong position, filling a real gap for consumers who struggle with shopping. Who wouldn’t want a personal stylist sending curated outfits directly to their door? The experience is driven by the initial style quiz completed upon signing up. Customers can be paired with a human stylist, and even utilize digital try-on features. The brand delivers personalization in a way that feels convenient and efficient. So where is the gap? W

Stitch Fix is a digital personal styling brand designed for consumers who want convenience, personalization, and confidence without the time commitment of traditional shopping. By combining human stylists with data science and generative AI, Stitch Fix offers a hybrid retail experience that reflects how modern consumers want to shop. Using the MACE framework—Mastery, Accessibility, Cadence, and Ensnarement—along with a review of Stitch Fix’s digital channels, several key ins

If you’ve seen me on TikTok , you might know me from my usual intro: “Hi! I’m Sara, and I’m a Registered Dietitian.” Some people find it repetitive or even annoying, but for others, it immediately catches their attention. I decided to go back to school because I had reached a point in my career where the repetition in my work was limiting. As a dietitian, my focus had been very much at a micro level, but I realized I thrive when working at a macro level—shaping systems, str